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Pre-launchAuburn, WA · Flooring installation

Grand Industry Floors

A flooring site where a homeowner tries a floor in their kind of room and sees a labor price before anyone calls.

Open the live demo

Built in about a week of evenings, from a phone call brief to round 21. Moving to the company’s own domain now.

Grand Industry Floors website on a laptop
Grand Industry Floors website on a phone

The brief.

A flooring crew that installs LVP, laminate and hardwood around Auburn. The owner wanted a site that answers the two questions every caller has, “How will it look?” and “What will it cost?”, and sends him the job already written up.

  • Visualizer6 rooms × 17 floors × 12 cabinet colors, including three of the owner’s own job photos
  • Instant priceLabor calculator on his real rates, with demo, baseboards and stairs
  • EstimatesPDF estimate by email, invoices and promo codes from the admin
  • Owner adminPrices, leads and a CRM pipeline, plus a guided tour in his language
  • SpeedLighthouse mobile 90+, first paint about 2.3 s on 4G

Try it.

Real output of the site’s visualizer. Tap a floor.

Grand Industry Floors visualizer: LVP oakKitchen · 4 of 17 floors · LVP oak

Real output of the site’s visualizer.

What we built.

  1. 01
    HeroA real fly-through of a kitchen and living room where the old tile and carpet turn into a new floor as you scroll.
  2. 02
    VisualizerPick a room, a floor and a cabinet color. Three rooms are generated; three are the owner’s own job photos with only the floor changed.
  3. 03
    CalculatorSquare feet plus demo, baseboards and stairs gives a labor price in under a minute; the customer can email it to himself.
  4. 04
    Admin and CRMThe owner edits prices and sees every lead in a pipeline. Estimates and invoices go out as PDFs.
  5. 05
    BookingMeasure appointments, a QR code for his NFC business card, and a lightbox for every photo.
Grand Industry Floors on a phone
Grand Industry Floors on a phone

Want this for your business?

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